TURN EXHIBITION
NOISE INTO
CURATED
ATTENTION
Dubai
MICE
Invite-only roundtables, fireside chats, and executive briefings that transform your booth spend into qualified pipeline. At Dubai World Trade Centre, Expo City, or private venues.
Qualified Pipeline
15-60 decision-makers per session, not random footfall
C-Suite Seniority
Curated invite lists targeting Director+ level
End-to-End Delivery
From concept to post-event ROI reporting
100+
Events
7-14
Days Brief to Event
9.2/10
Average NPS Score
100%
Dubai MICE-Ready
The Solution
Curated Micro-Events: Invite-only sessions that turn attention into pipeline.
15 Curated Attendees = 15 Qualified Conversations
Every seat is a decision-maker you want in the room
90-Minute Captive Engagement
Structured format = authority, not hard selling
Lead Capture + ROI Reporting
Track every interaction from invite to follow-up
From
25,000
— Less than 10% of typical booth spend, 10x the qualified leads.
(The Exhibition Paradox)
Your 400K booth brings noise, not names.
2,000 booth visitors = 12 qualified leads (if you're lucky)
Conversations interrupted by noise and distractions
Your team exhausted scanning badges, not building relationships
No post-event attribution = impossible to justify ROI
"We spent AED 500K on GITEX but couldn't name 10 qualified prospects from the week."
— Marketing Director, B2B SaaS Exhibitor
(Choose Your Objective)
Pick the format that matches your exhibition goal.
Whether you need authority positioning, pipeline acceleration, market insight, or immersive experiences — we have a proven format.
AUTHORITY
Position as thought leader
Fireside Chat
Intimate conversation with industry leader, moderated Q&A
45 min + Q&A
40-60 guests
Panel Debate
3-4 experts debate industry trends, moderated discussion
60 min
60-100 guests
Press/Analyst Briefing
Exclusive briefing for media and analysts with embargo options
90 min
10-20 guests
Ideal for: Brand launches, partnerships, category leadership
PIPELINE
Accelerate deals & ABM
Executive Roundtable
Closed-door peer discussion on strategic challenges
90 min
12-15 guests
ABM Micro-Summit
Target account series: keynote + breakout sessions
Half-day
20-40 guests
1:1 Meeting Concierge
Pre-scheduled executive meetings at private booth space
30-min slots
8-12 meetings
Ideal for: Enterprise sales, strategic partnerships, C-suite engagement
INSIGHT
Gather market intelligence
Industry Pulse Live Polling
Real-time audience polling on trends, budgets, priorities
45 min
40-80 guests
Advisory Board / CAB
Customer/prospect advisory session on roadmap and strategy
2 hours
8-12 guests
Research Roundtable
Collaborative discussion to inform white paper or report
90 min
15-20 guests
Ideal for: Product teams, market research, competitive intelligence
EXPERIENCE
Immersive & memorable
Masterclass / Workshop
Hands-on skill-building session with expert trainer
2 hours
20-30 guests
Demo + Deconstruction
Live product demo with technical deep-dive Q&A
60 min
15-25 guests
Silent Roundtable (Headsets)
Wireless headset discussion on loud exhibition floor
45 min
20-40 guests
Ideal for: Product launches, training, experiential marketing
Not sure which format fits your goal?
(The Science of Curation)
Why curated micro-events outperform booth traffic.
Captive Relevance Beats Random Footfall
A curated 15-person roundtable = 15 qualified conversations. A busy booth = 2,000 visitors, 12 leads. Quality over quantity, every time.
Curated Guest List = Higher Seniority
We target Director+ level with personalized invitations. No badge-scanning junior staff — just decision-makers with budget authority.
Moderated Format = Authority Without Hard Selling
Expert moderation keeps discussions on-topic and valuable. Your brand provides the platform, not a sales pitch — building trust and credibility.
Lead Capture + Follow-Up = Measurable ROI
QR/NFC check-in, attendee profiles, post-event ROI report. Track every interaction from invitation to pipeline conversion.
(Investment Tiers)
Packages designed for every exhibition budget.
From single booth sessions to multi-day ABM summits. All prices in Dhs, starting from.
Done-With-You
Starter: Booth Session
From
25K
One curated session at your booth. Client provides invite list; we handle production and moderation.
Session design & agenda (45-90 min)
Moderator sourcing & briefing
Booth acoustics & AV setup
Onsite run-of-show management
Lead capture (QR/NFC check-in)
Post-event attendee report
Photo/video content capture (basic)
Ideal for: First-time exhibitors, single-session test
Timeline: 7-10 days from brief
All packages customizable. Add-ons available: Arabic moderation, bilingual content, extended catering, offsite venues.
Most Popular
Done-For-You
Growth: Private Room Roundtable
From
65K
Curated roundtable in private room near venue. Full-service: moderator, RSVP, production. Up to 50 guests.
Everything in Starter, plus:
Audience curation & ICP targeting
Personalized RSVP invitations (3 rounds)
Private room venue sourcing & booking
F&B coordination (light catering)
VIP guest relations & check-in
Photo/video content capture
ROI report with lead scoring
Ideal for: Enterprise sales teams, strategic partnerships
Timeline: 10-14 days from brief
Series
Signature: ABM Micro-Summit
From
180K
Multi-day summit: 3-6 sessions + 1:1 meeting concierge + comprehensive ROI reporting.
Everything in Growth, plus:
3-6 sessions across exhibition days (on-site)
Multi-format mix (roundtable + fireside + demo)
1:1 meeting concierge (8-12 meetings)
Dedicated project manager onsite
VIP offsite dinner/experience (optional)
Full content production (video, photos, recap)
Comprehensive ROI report + pipeline attribution
Ideal for: Major exhibitors, multi-track ABM campaigns
Timeline: 3-4 weeks from brief
(Frequently Asked Questions)
Everything you need to know about our services.
From turnaround times to ROI tracking — we've answered the most common questions below.
Our standard turnaround is 7-14 days for most formats. For Starter Package (booth sessions), we can execute in as little as 7-10 days. Growth Package events typically require 10-14 days for full audience curation and venue coordination. Signature Package multi-day summits need 3-4 weeks for comprehensive planning. Rush options are available for urgent exhibitions — contact us to discuss accelerated timelines.
We use a multi-layer targeting approach:
ICP Profiling: We map your ideal customer profile (industry, company size, job titles, pain points)
Database Access: Our proprietary database of UAE/GCC executives across sectors (tech, healthcare, energy, finance)
Personalized Outreach: Multi-touch invitation sequences (email, LinkedIn, phone) with 3 follow-up rounds
RSVP Management: Confirm seniority and relevance before finalizing guest list
Result: 70-85% attendance rate from confirmed RSVPs, with guaranteed Director+ seniority.
We've successfully executed events at all major Dubai/UAE exhibition venues:
Dubai World Trade Centre (DWTC): GITEX, ArabHealth, Gulfood, ADIPEC preview events
Expo City Dubai: Global conferences and large-scale summits
ADNEC (Abu Dhabi): ADIPEC, IDEX, and energy sector exhibitions
Private Venues: 5-star hotels near venues (JW Marriott Marquis, Raffles, Address Boulevard) for offsite premium experiences
We handle all venue logistics: booking, AV setup, catering coordination, signage, and compliance with exhibition rules.
Our 70-85% show-up rate significantly exceeds industry averages (typically 40-60% for open-invite events). Here's why:
Curated Invites: We only invite genuinely relevant prospects (no spray-and-pray)
Reminder System: Automated reminders 48hrs, 24hrs, and 2hrs before event
VIP Treatment: Personal confirmation calls for C-suite attendees
Waitlist Management: We overbook slightly (10-15%) and have standby invites to fill no-shows
Guarantee: If we fall below 70% attendance due to our audience management (not external factors like weather/transport strikes), we offer a complimentary follow-up session.
We provide a comprehensive ROI report within 48 hours post-event, including:
Attendance Analytics:
-
Final headcount vs. RSVP confirmations
-
Seniority breakdown (C-suite, VP, Director, Manager)
-
Industry/sector distribution
-
Company size analysis (SMB, Mid-Market, Enterprise)
Lead Scoring:
-
Hot leads (expressed immediate interest, requested follow-up)
-
Warm leads (engaged in Q&A, exchanged contact info)
-
Cold leads (attended but limited engagement)
Engagement Metrics:
-
Average session dwell time
-
Q&A participation rate
-
Content download/resource requests
-
Post-event survey responses (NPS score)
Pipeline Attribution:
-
Integration with your CRM for lead tracking
-
30/60/90-day follow-up reports on lead progression
-
Closed-won deals traced back to event attendance
Optional Add-on: 90-day pipeline tracking service to measure long-term ROI (AED 5,000).
-
Yes! Bilingual capabilities are a core strength for GCC-focused events:
Arabic-Speaking Moderators: Native Arabic speakers for government/public sector audiences
Bilingual Materials: Presentations, signage, name badges in both languages
Simultaneous Translation: For larger formats (panel debates, summits) with mixed-language audiences
Bilingual Outreach: Invitations and RSVP management in attendee's preferred language
Pricing: Bilingual moderation adds AED 3,000-5,000 depending on format complexity. Included in Signature Package as standard.
Booth limitations are common — we have multiple solutions:
Silent Roundtable (Headset Format):
Use wireless headsets for attendees even on noisy exhibition floors. Moderator and attendees communicate through headsets, creating an intimate discussion bubble despite surrounding chaos. Surprisingly effective for 20-40 person groups.
Private Room Rental:
We source private meeting rooms within the exhibition venue complex (DWTC has dedicated meeting rooms, Expo City has conference facilities). Included in GrowthPackage, or AED 8,000-15,000 add-on for StarterPackage depending on venue.
Offsite Venue (5-Star Hotel):
For premium experiences, we book private event spaces at nearby hotels (10-15 min from venue). Ideal for C-suite only events where exclusivity matters more than booth traffic. Premium add-on: AED 20,000-35,000 including venue, catering, and transport coordination.
Recommendation: Silent roundtables work for 80% of booth sessions. Private rooms are worth it for 30+ attendees or C-suite only events.
Absolutely! Multi-event retainer packages offer the best value for companies exhibiting at multiple UAE/GCC shows throughout the year:
Quarterly Package (4 Events/Year):
AED 220,000 — Save 15% vs. booking events individually. Ideal for companies exhibiting at GITEX, ArabHealth, ADIPEC, and another major show. Includes dedicated account management and priority booking.
Bi-Annual Package (2 Events/Year):
AED 120,000 — Save 10% vs. standalone pricing. Perfect for companies focusing on 2 major exhibitions (e.g., GITEX + ArabHealth).
Enterprise Retainer (Unlimited):
Custom pricing for companies with 6+ exhibition events per year. Includes dedicated project manager, on-call support, and exclusive venue partnerships.
Bonus Benefits: Multi-event clients get cross-event audience insights, year-round lead nurturing support, and first access to new formats/venues.
Get Started: Contact us to map your exhibition calendar and design a custom multi-event package.
Still have questions?
(Let's Talk)
Turn your next exhibition into qualified pipeline.
Book a 15-minute discovery call or request a tailored proposal. We respond within 1 business day (Mon-Fri, 9am-6pm).
"We spent AED 500K on GITEX but couldn't name 10 qualified prospects from the week."
— Marketing Director, B2B SaaS Exhibitor